Thought Leadership: "Art of" Series

Challenge: Despite wide recognition among data practitioners, Cloudera needed to appeal more to a critical buyer: the data leader.

Solution: I led the strategy, production, and activation of two series
1. "The Art of the Possible," a webpage meant to inspire data leaders by exploring all of the fascinating possibilities data can create through articles on AI, driverless cars, space, and more.
2. "The Art of Data Leadership," a video series of conversations with data leaders, led by Cloudera's own Chief Data Officer.

Results: The webpage ranked within the top 10% of all pages on the site within its first two quarters of publication, with SEO driving more than 40% of traffic. The first, four-episode video series garnered 10,344 views from airing on LinkedIn Live.

Key collaborators: Product Marketing, Digital, Video/Creative, Social Media.